Posts Tagged ‘Month Of March’

March Auto Sales Predictions

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Edmunds.com, the leading online source for auto information, released its prediction on auto sales for the month of March. The online company predicted a three percent reduction in sales this month compared to March 2006.

Experts forecasted a 1.48 million sales output for this month. This prediction is released as the end of the month looms and car makers prepare to make public their sales output for the month.

This year’s March has 28 selling days which is one more than last year. Even with the extra selling day, Edmunds.com still predicts that sales this month will be lower than that of last year. For the extra selling day, Edmunds.com forecasted adjusted and non-adjusted sales figures. The report shows predicted sales figure for the Big Three U.S. car manufacturers and for the three biggest Japanese and Asian auto makers.

For Chrysler, Edmunds.com predicts a reduction of 9.6 percent in sales when adjusted for more selling days and a 6.2 percent reduction when unadjusted. Ford seems to be facing yet another blow if Edmunds.com’s prediction comes through. Ford is predicted to post a 20.2 percent reduction I sales compare to last year’s March when adjusted and 17.2 percent decrease when unadjusted for the extra selling day.

General Motors, completing the U.S. triumvirate, is also predicted to decrease on its sales with a reduction of 4.8 percent adjusted and 1.3 percent decrease unadjusted. The prediction for the Big Three still shows that they have yet to address the challenge being posted by Asian rivals in the auto market.

Asian brands on the other hand are predicted to increase sales when unadjusted. Edmunds.com predicts that Honda will sell 3 percent more units than their output last year if the computation is not adjusted to the extra selling day. If adjusted though, the Asian brand is predicted to post a 0.6 percent reduction compared to last year.

Nissan, another Japanese brand is seen to post a 1.1 percent improvement in sales for the month when unadjusted. When adjusted though, the prediction shows a 2.5 percent reduction. The surging Toyota still looks dominant as it is predicted to post a 4.9 percent increase if the computation is adjusted for the extra selling days, if the computation is unadjusted, Toyota will post an 8.8 percent improvement.

This shows that the Asian brands are still cruising into the heart of the U.S. auto market as steady as an engine equipped with a Subaru cold air intake system.

Jesse Toprak, the Executive Director of Industry Analysis for Edmunds.com, has this to say about the predicted reduction in sales for this month: “This month, the industry faced debilitating winter storms, less compelling marketing messages and reduced fleet sales, so it is no surprise that year-over-year comparisons reflect a relative downturn. Nevertheless, I believe we are still on track for annual sales volumes of approximately 16.5 million vehicles, along the lines of what we saw in 2006.”



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March 2007 U.s. Auto Sales Increased

After the selling days for the month of March closed and car manufacturers posted their sales figures, the American International Automobile Dealers Association (AIADA) recently announced the total auto sales in the United States for the month of March.

The association of car manufacturers reported that U.S. car sales for the said month increased by 0.8 percent as compared to March of last year. Last month, 1,542,229 new cars have been sold in the United States alone. The said figure is the total sales output of the Big Three and other international car manufacturers doing business in the United States.

Breaking down the figure between U.S. based car manufacturers and international brands, AIADA reported that the international brands are closing in on the Big Three in terms of the U.S. auto market share. Collectively, international brands posted an 8.8 percent increase in sales compared to their total sales for the month of March in 2006.

Currently, the U.S. car manufacturers still control the majority of the U.S. market with 51.6 percent under their belt. Meanwhile, international brands continue their surge by taking 48.4 percent of the U.S. auto market. If the current trend continues, international brands will be on their way to take the majority of the U.S. auto market just like what experts in the industry has projected.

The U.S. auto market is still being dominated by General Motors which is currently the largest car manufacturer in the world. The Michigan based automaker grabbed 22 percent of the U.S. auto market last month. Last year, the Detroit auto giant controlled 23.3 percent of the market. Following General Motors on the leader board is fellow Michigan based Ford Motor Company. The outfit headed by Alan Mulally takes hold of 16 percent of the U.S. auto market.

Close behind FoMoCo is the surging Toyota which now has 15.7 percent of the U.S. auto market. It can be remembered that experts in the auto industry expects the Toyota Motor Corporation to overtake Ford in the U.S. before the end of this year. And by looking at the current market shares of Ford and Toyota it would seem that their prediction will come true and not even a high quality brake from Active Brakes Direct can stop the Japanese brand.

Behind General Motors, FoMoCo, and Toyota is the troubled Chrysler Group. The member of the Big Three takes control of 13.4 percent of the U.S. auto market. The car manufacturer can be remembered to have announced the closing of plants and reducing their workforce. Those steps can lead to further shrinking of their U.S. auto market share. If the Chrysler Group continues their downward slide, it would only be a matter of time before another Asian brand overtakes them.

Honda sits behind Chrysler in the leader board with 9.3 percent of the U.S. auto market. Honda’s rivalry with Toyota can further increase their sales output as they come up with more and more popular models. Another Asian brand follows Honda in the leader board and it is Nissan, the counterpart of Chrysler in the Japanese auto market now has 7.2 percent of the U.S. auto market for the month of March.



By: Anthony Fontanelle

About the Author:

Anthony Fontanelle is a 35-year-old automotive.buff who grew up in the Windy City. He does freelance work for an automotive magazine when he is not busy customizing cars in his shop.

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